How Web Analytics and SEO triggered a Revision of my Vision
- Written by Achmad Fadzil
It's Sunday - a very hot one. The intensity of the heat is inversely proportional to the freezing air-conditioning inside the large classroom a few days ago. You see, just last Wednesday, I completed a short course at the Institute of System Science (ISS), a professional education centre within the National University of Singapore (NUS). The course was entitled Web Analytics and SEO. My team and I have applied SEO techniques on our clients' websites before, and I thought this course was just right to formalize my knowledge and update myself on what's new and what's coming up. But something unexpected happened.